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Why Multilingual Chatbots Are Key to Global Customer Support

Why Multilingual Chatbots Are Key to Global Customer Support

by Seldean Smith | Feb 28, 2025 | Communication, Interpreting, Languages, Multilingualism

In today’s global economy, businesses interact with customers from all over the world. But language barriers can make customer support challenging, leading to frustration and lost sales. This is where multilingual chatbots come in—AI-driven virtual assistants working...

The Importance of Voice Localization for Virtual Assistants and Smart Devices

by Seldean Smith | Feb 26, 2025 | Communication, Multilingualism

Smart devices and virtual assistants are becoming an essential part of everyday life. Whether it’s asking Alexa to play your favourite song or using Google Assistant to set a reminder, voice technology is everywhere. But here’s the challenge—voice assistants...
The Cost vs. Quality Debate: How to Balance Budgets in Translation Projects

The Cost vs. Quality Debate: How to Balance Budgets in Translation Projects

by Seldean Smith | Feb 20, 2025 | Communication, Interpreting, Multilingualism

When it comes to budgets in translation projects, businesses often face a critical dilemma: should they prioritize cost or quality? While cutting expenses may seem like a smart move, sacrificing quality can lead to miscommunications, brand damage, and costly...
Adapting Your Content for Different Dialects and Varieties of a Language

Adapting Your Content for Different Dialects and Varieties of a Language

by Seldean Smith | Feb 14, 2025 | Communication, Languages, Multilingualism

When you’re creating content for a global audience, one of the most important considerations is how to adapt your message to different dialects and language varieties. After all, even if you’re writing in the same language, different regions and communities often...
How to Conduct a Cultural Sensitivity Audit on Your Brand’s Content

How to Conduct a Cultural Sensitivity Audit on Your Brand’s Content

by Seldean Smith | Feb 11, 2025 | Communication, Multilingualism

As the world becomes more connected, brands have an exciting opportunity to reach people from all different cultures and backgrounds. But this also comes with a responsibility to ensure that the content your brand creates is respectful and inclusive. A cultural...
AI and Automation in Language Services – a Bright Future

AI and Automation in Language Services – a Bright Future

by Seldean Smith | Feb 7, 2025 | Languages, Multilingualism

The world of language services has undergone a revolution in recent years, thanks to advancements in artificial intelligence (AI) and automation. From translation and transcription to subtitling and interpreting, these technologies are transforming the way businesses...
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