Most people tend to see interpreting as just a row of people wearing headphones, translating high-level political discussions. Although that is an accurate image, there are many more exciting areas where interpreting plays a crucial role in accelerating global business.
Although we might be living in a digital-first world, there’s still a lot of business that happens through physical, spoken communication. Brand engagement and global UX are still also driven by spoken language, not just typed words. Since many cultures (and customers) like expressing themselves and being addressed in their native tongue, it’s essential to interpret business communication in a way that fosters a long-term relationship.
The Need for Interpretation in Global UX
Many brands strive to grow their brands on a global scale, but to do this, they must target a range of international audiences. In the United States alone, there are more than 350 spoken languages in use among the 67 million citizens. This emphasizes the importance of communicating with multilingual audiences, something which can only be done with professional interpretation.
Enhance UX by Interpreting the Customer Journey
Gathering customer feedback on your brand’s product development goes far beyond merely testing the technology at work. It also involves interpreting the customer journey to confirm if it’s relevant to the target market across different countries. This can be done in an array of ways include live verbal feedback, which requires spoken translation while the customer experience session takes place.
The demand for on-site interpreting might have decreased during the coronavirus crisis. Still, there has been a significant rise in the need for remote interpreting, with phone interpretation being the most sought-after service.
Many organizations rely on call centers to deliver quality service to their global customers, and it is an essential touchpoint in the customer journey. Even Amazon’s CEO and Founder, Jess Bezos, states that it’s every organization’s job to improve the customer experience as often as possible.
Remote Interpreting to Enhance Customer Experiences
Whenever a customer calls into your helpline, it’s critical to be able to understand their problem and have a positive experience with them. Real-time telephonic interpretation services are powerful solutions that can have a massive impact on brand loyalty. It’s also fundamental to have someone available that speaks your customer’s language. Still, more than just general knowledge, these interpreters need in-depth product and brand training to they’re able to deliver the best possible service.
In essence, your interpreters should be seen as extensions of your existing internal teams that act as brand representatives and ambassadors.
Need Help with Professional Interpreting for Your Brand?
Day Interpreting has a team of highly specialized and experienced interpreters. Get in touch with us today to learn more about our on-demand interpreting services and how they can help you increase UX and brand engagement. Our project managers will assess your unique needs and ensure you get connected with expert interpreters that aren’t only fluent in your source and target languages but also have the deep subject knowledge to ensure nothing ever gets lost in translation.
Seldean is a multi-skilled content wizard that dedicates herself to writing content that goes beyond merely sparking interest in the audience.