It might seem challenging to expand your business in your local market. But things get even trickier when you take your business abroad. You have to keep cultural, financial, and legal considerations in mind. However, the most challenging might be to overcome language barriers when expanding a business.
Without the linguistic know-how to communicate with your global customers, your brand will not grow. Although it won’t be easy at first, it’s essential to overcome the language barrier if you want to expand abroad. Here are some tips to help you master it!
Tips to Overcome Language Barriers When Expanding a Business
Start Learning About the Official Local Language
There are many countries where they speak several official languages. South Africa, for example, has 11 of them. Switzerland has 4. When you know which languages they speak in your target market will help you learn some phrases to start a marketing campaign in the local native language. By targeting the audience in their language, you demonstrate respect and admiration since you’ve done your homework on their customs.
Translate Your Documents
Before you expand into a new market, you need to translate your content and marketing materials into the native language to bridge the language barrier. This includes any training materials required for new employees in the target country. When you translate your documents into your customer’s local language before expansion, it makes it easier to communicate. Always work with professional translators for this as there’s a big difference between literal and culturally-accurate translations.
Work With an Interpreter to Navigate the Native Language
It’s essential to work with someone you can trust to help you break through the language barrier. Professional interpreters, like the team at Day Interpreting, can help prevent any embarrassing miscommunication issues. And you especially need interpreting and translation services when you’re working with multiple languages.
You can also download the Day Interpreting App which gives you access to professional interpreters on demand. The app is free to download and doesn’t require you to subscribe to a service. Getting an interpreter when you need it most is as easy as logging into your dashboard and submitting a request.
Use Tech to Your Advantage
Machine translations might not always be accurate when it comes to breaking through linguistic and cultural barriers. However, tools like Google Translate are still great online resources that can help you translate short messages. Tech solutions can help you translate short sentences into the official languages of the international markets.
Don’t Use Slang, Idioms, or Jargon
Avoid using any idioms, jargon, and slang words when you work with your overseas teams or customers. The slang you are used to might be offensive or inappropriate on a local level. It’s always better to steer clear of language that won’t be recognized in other parts of the world. Oh, and it won’t hurt to slow down your speech when you talk to locals either.
Wrapping Up Tips on How to Overcome Language Barriers when Expanding a Business
You don’t necessarily have to be fluent in the language before you expand your business to a new demographic region. But it’s always beneficial to learn a few language basics like greetings and common phrases to help you overcome language barriers.
Getting comfortable with the local language will help ensure that you’re better able to understand and communicate with your target market. It’s not uncommon to face a variety of linguistic, cultural, and regional nuances in international business dealings.
But you can avoid these problems with the assistance of a reliable language services provider. They’ll assist you with seamless communication with global employees and customers while keeping everyone involved on the same page to facilitate expansion!